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Domains: Make It Personal

As a small business owner, you’ve probably given thought to building and growing your business brand — but what about your own personal branding? Whether you’re an author, a coach, a public speaker, an event organizer or simply an entrepreneur with unique skills and expertise, creating a personal brand can give you wider reach.   One way to promote your personal brand is to register a dedicated domain so that you have an online spot where you can share your online portfolio, bio or a blog where you showcase your expertise and personality.   A popular option is to register a domain name with your first and last name. For example, if your name was Sammy Johnson, you could register a domain like mike.info.   But just like with a business name, the options are endless, and with a personal brand in particular, there’s plenty of room for creativity and making your unique personality shine through. mike.pro not only feels personal, but also puts Ben’s expertise front and center.

Make it easy for people to find you

People who hear about you, for example when you’re speaking at an event or are mentioned in a newspaper article, will search for your personal name to learn more about you. A personal domain where you promote yourself makes it easier people to find you through search.  

Own your online reputation

What do people see when they search for your name? Do they see your Twitter status updates? That awkward photo of you in a banana suit? If you register a personal domain, it’s easier to control your online reputation and present people with the best version of yourself.  

Make your personal domain memorable

A bland or long URL is awkward to mention in conversation and instantly forgettable. A domain with your name — or a combination of your name and expertise or an aspect of your personality — is much easier to remember.  

Get an email address that’s really personal

As a small business owner you want to stay away from free email addresses (like the ones ending in @gmail.com or @hotmail.com) when contacting customers, clients or potential clients. The same goes for representing yourself professionally.   You can use your company email address, of course, but when you’re trying to build a personal brand, it’s not always the best choice. The business name may not be right for your personal brand or you may want to have an email address that will last you for a lifetime and is independent of what business you’re running at any given time. A dedicated domain for your personal brand gives you that opportunity.  

Share your personal thoughts and insights

There are many free online blog platforms — from WordPress to Medium — but having your own personal domain adds weight to your words. After all, if you’re publishing your insights on a domain with (part of) your name in the URL, you’re putting your personal reputation on the line, more emphatically so than on a generic site.


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